Infomercial Advertising

Making the Step into Infomercial Advertising

One this is for certain in advertising over the last 30 years. Infomercial advertising pulls in gigantic returns when created and planned correctly. Ask any of the As Seen on TV hosts or company heads about their annual profits. The dr tv (direct tv) genre has become an early Saturday afternoon special that has sold over a million pots and pans, hair paint, exercise equipment, and many service related industries such as real estate and finance. However for every winner on the infomercial advertising game, there is most definitely a loser in the marketplace as well. What I have found to be evident in any business decision,  it pays many a dividend to research what is available in the marketplace where you live and see what your options are. Below I will list a couple things I have learned about producing infomercials and I open to any and all questions.

Mimic the As Seen on TV ads

When it comes to any commercial especially a full length infomercial, the content and script are the keys to success. After studying the infomercial video production companies that have successfully launched campaigns for As Seen on TV brands, I understand their format. I have read the Hawthorne Direct chapters on infomercial success and I believe they deserve the credibility considering there are my resource for this article today. And frankly if your interested in producing an infomercial I highly recommend reading their webpage. And then come back here to discuss it with me or give me a call at 216-938-5546.

My Infomercial for Baker Chiropractic and Wellness

Posted in: Infomercials, Video Production

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Enhanced DVD Authoring – Hybrid DVD

Enhanced DVD Authoring

Capture Motion Media is pleased to announce that we are now a post production facility that offers Enhanced DVD Authoring (Hybrid DVD). An enhanced DVD or a hybrid DVD is a DVD that will open in any DVD setup player and be able to open a menu in any computer be it a MAC or PC. From the computer menu a viewer can open video files and Adobe PDF files. There could also be flash programming with this menu and offer many different user experiences from surveys to questionnaires and applications to games.These discs are also available in blu-ray format as well. You can also choose to have your content turned into a web page by asking us to format the video content as a flash file for your website.


An all in one file type

Enhanced DVD authoring or Hybrid DVDs can also be mastered as a Blu-ray disc as well. Two things will be considered when deciding between the two formats:

    Final Resolution Requested
    Capacity of information or file size

Having an enhanced dvd for most digital content creators will be your answer when delivering previews to clients or for corporations sending out promotional mailers. Now you have a media type that can be opened in any DVD player and or computer system.Perfect for the client that wants to have a door to door campaign and want to be able to give something that speaks about your company, services, and or products. If someone does not get the chance to meet you in person, at least they have something then they could refer to. This is when interesting, unique packaging makes a world of difference. Not only that, but video production gives your company the look and feel of professionalism like no other medium.Speak with a representative about setting up an appointment to discuss your video production or creating an enhanced disc. You can reach us here or learn more about video production.

Posted in: Company News, Video Production

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Capture Motion Media listed with Thumbtack

Thumbtack Services

Thumbtack services provides local consumers a list of companies that provide local services. They do all of the screening and analysis so you can make better decisions when hiring professionals in your community. With 270,000 pre-screened service professionals, they can get you the service pro you need for just about anything and within 24 hours. In fact, their customer requests team carefully reviews each request before routing it to the right service pros for you. Thumbtack has listings for just about any service you are requesting, and the services are free and you are under no obligation. I recommend checking out their services.

Capture Motion Media Listed with Thumbtack

Just recently Capture Motion Media listed their business with Thumbtack under Video Production for the Web and TV! to increase their business reach on the world wide web. We are confident that Thumbtack will find us qualified clients that are seeking video production, video editing, and script writing.Founder John Lorince says “we understand Capture Motion Media is a relatively new company on the web, so we wanted to leverage our search engine ranking by listing with Thumbtack. We understand clearly how important it is to rank on the first page of Google and the other search engines. For some companies we work in some light SEO work since our background is also in web design. The reason why we decided to work primarily in video production is because we know that have to be a niche company to have success. Even though it seemed very appealing at first to offer web design, video production, and search engine marketing. We have since then decided that we wanted to focus in primarily in content creation and video production. This way we can really flex our creative muscles with our skills in script writing and utilize our technical aptitudes in video production and post production.”

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Video Production Blog

Video Production Blog

Video Production Blog – Capture Motion Media

Capture Motion Media began in 1999 with its focus in video production. At the time I envisioned that video production would be published to the world wide web in regular rotation by now. Well I was right, and have been proud to be able to lead the way for many companies making the jump with their advertising utilizing video production to the world wide web. Since then I have probably produced, written, directed, and or worked as a crew member on over 500 different productions since then. And yes, it has been very interesting and rewarding in many ways. From learning about new industries and meeting some many wonderful people, and of course, a couple not so wonderful people as well. Below is a chart that shows the trends in Google searches for the term “video production in the last 90 days. Yes we do our homework here for your industry and ours.

Things to Consider

Depending on how much experience you have producing video for the web or TV, will dictate how successful you are in most cases. There will be few people out there that hits a home run right out of the gate with little or no experience. But those people are very few in number, for most of us have to learn about things before we master them.

A couple of things to consider when seeking out video production services are:

  • What is your budget?

Answer: Reason being obviously you do not want to go over your head with this. But you also do not want undermine yourself as well.Some of you are probably saying well of course we know that budget is important to know, but you would be surprised how many people have no idea what they want to spend or what they should be spending.

  • Do you know a reputable video production company?

Answer: Well of course you do now, but I know many of you know a guy that has a camera and has edited your sister’s wedding. All I can say is look into portfolios and satisfied client testimonials before hiring anyone that just has wedding experience. Mind you, I did shoot and produce weddings also, so nothing against you guys; but corporate video production screams quality that must be gained or learned over time. If they do not work in after effects/motion or even Maya/Cinema 4d they are not visual graphic communicators in the world of corporate giants.

  • Does your project require writing or pre-production?

Answer: Most projects I have been involved in have either someone heading the writing department or have no experience here at all. Both options are fine with Capture Motion Media. We enjoy writing and creating fresh content for our clients. In fact, it has become a passion these days.

  • What is your estimated delivery date and to what mediums?

Answer: Of course we need a time to think scheduling and arranging for shot locations and such. So keep in mind what time frame your looking to turn projects around at whether it is 2 weeks or 6 months. Generally for us we can turn 30-60 second spots around in a week maximum, while longer range projects such as documentaries and or feature length projects are more in line with 6 months to 1 year. When we speak of delivery forms as mediums we mean; is it internet/web delivery or is it TV/Cable network distribution. Or it could also be DVD/Blu-ray content delivery also.

I hope I have answered some questions for you viewers today. If you seek more information, by all means contact me at 216-938-5546 or if you would like to fill out a form here on the site.

Posted in: Company News, Video Ads, Video Production

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Google Video Ads – TrueView

Google Video Ads

Google Video Ads – TrueView

Capture Motion Media is very excited to see video publishing becoming the TrueView of choice for Google Video Ads. Give your audience something they haven’t had before – a choice. TrueView Google Video ads give viewers control over which ads they want to see, and when. TrueView video ads come in four formats, and you pay only when someone watches your message. This is going to revolutionize the way advertising works and provides a smaller business enough exposure to really see results from video marketing.

For a company like Capture Motion Media that is comfortable creating over three advertising spots in one weeks time, this is very good news for us. Companies like Google are now supporting our talent and skill set and rewarding us with such great distribution methods and formats. We now have opened a door for new companies, individuals, and brands to make a splash with their marketing and be able to measure the results with our Google Webmaster tools, Google Analytics, and Adword’s programs.

Experience in Video

Allow our directors and staff to assist your business in expanding your reach in the marketplace by producing quality, cost effective Google Video Ads on a continual basis. We have worked with clients ranging from large video distributors, entertainment professionals, small businesses, and charitable organizations. We begin our consultation by reviewing your web presence in place or by creating one from scratch with your business model at hand. There is a very specific formula that we follow to reach your goals and visions. We have access to the area’s best writers, directors, talent, spokespeople, and crew to create the quality you desire for your brand.

Inquire within by calling 216-938-5546 and ask for John to setup your online presence using video ads implementing the Google TrueView Ad formats and distribution. You can also check out some of our previous and current clients videos here on this or go to our publishing site Capture Motion TV

Posted in: Company News, Video Ads

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Capture Motion Media Official Blog

Video and Web Production Company Opens Officially

Well, for those that know me, understand that I have been working with clients and friends for over 6 years now without exaggeration. I started my quest into digital media by shooting weddings and making websites with HTML around 1996. And like my numerology buddy Hans Decoz stated earlier today “Life Sucks” – “meaning that your life is guided by your longing and your loves, and it sucks you into the future whether you like it or not”. And that is exactly what has partaken me on my journey while I would be second guessing myself through the whole journey but yet still always leading to this realization. I have been creating digital online media professionally (getting paid in some form) since at least 2004. So with this, I am officially (on the books) opening Capture Motion Media up for business.
Capture Motion Media

Services Offered

We are specializing in creating online brochure web sites, web video, E-commerce web presences, business profile videos and search engine optimization(SEO). Ironically enough all of these items are essential to each other when creating an online presence for your company. I am calling this whole package the Complete Business Edition. All of the individual items in this package are integral to the success of a total online presence. Google has deemed each part critical for a company to push ahead of the pack online. I feel it makes total sense, for the business or brand that works the hardest will get the rewards with this formula that they have created. They do not call it the The Complete Business Edition, this is where Capture Motion Media comes in – thanks Google.

For anyone seeking service with Capture Motion Media, rest assured my clients will tell you of my dedication and thoroughness to see a project to the finish the line. Just check out our testimonials for validation, or view some of the work samples on the site. Also remember that my best work has yet to be made, for that project could be with you and your company. We continue to increase our talent and skills here at Capture Motion Media daily by continued education and experience.

Feel free to contact me at 216-938-5546 or fill out the form here on the website, and we will be right back with your answers and or ideas.

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