Making the Step into Infomercial Advertising
One this is for certain in advertising over the last 30 years. Infomercial advertising pulls in gigantic returns when created and planned correctly. Ask any of the As Seen on TV hosts or company heads about their annual profits. The dr tv (direct tv) genre has become an early Saturday afternoon special that has sold over a million pots and pans, hair paint, exercise equipment, and many service related industries such as real estate and finance. However for every winner on the infomercial advertising game, there is most definitely a loser in the marketplace as well. What I have found to be evident in any business decision, it pays many a dividend to research what is available in the marketplace where you live and see what your options are. Below I will list a couple things I have learned about producing infomercials and I open to any and all questions.
Mimic the As Seen on TV ads
When it comes to any commercial especially a full length infomercial, the content and script are the keys to success. After studying the infomercial video production companies that have successfully launched campaigns for As Seen on TV brands, I understand their format. I have read the Hawthorne Direct chapters on infomercial success and I believe they deserve the credibility considering there are my resource for this article today. And frankly if your interested in producing an infomercial I highly recommend reading their webpage. And then come back here to discuss it with me or give me a call at 216-938-5546.
My Infomercial for Baker Chiropractic and Wellness